Do you want to work in the Smokies?
Tremont Institute is seeking a Marketing Manager to further its mission of connecting people and nature in Great Smoky Mountains National Park. The Marketing Manager is responsible for all marketing duties associated with public relations (PR), communications, recruitment, and social media to promote Great Smoky Mountains Institute at Tremont.
Designs and implements a full-scale marketing plan for Tremont Institute in multiple areas: enrollment, branding, and public awareness. Works in collaboration with the leadership team to identify strategic priorities and outcomes.
Tracks and analyzes marketing efforts, website traffic, online engagement, and program enrollment to determine marketing effectiveness and opportunities. Manages Google Adwords, analytics, and conversions.
Manages various projects including research, graphic design of digital and print publications. The list includes but not limited to the annual report, website, digital and print collateral, e-newsletters, annual brochure. Conducts project background research and carries out special administrative projects independently or in collaboration with other staff, as directed.
Oversees Tremont facility signage (including store) for marketing and branding purposes.
Provides assistance with development projects including but not limited to: research, graphic design, copywriting, and special events. Works closely with Development Manager on strategy and implementation of fundraising campaigns.
Writes, submits, and tracks press releases. Monitors PR success and modify plans accordingly; writes bi-weekly eNewsletter and other electronic communications. Serves as liaison with the media and PR firms. Collects stories and content from the Tremont board, staff, and community.
Coordinates opportunities for outreach activities related to marketing and recruitment, such as fairs, conferences, events, etc.
Coordinates volunteer programs and collaborate with leadership and other departments for volunteer recruitment and management.
Assists in the implementation of e-strategies across relevant media. Grows Tremont’s social networking sites. Develops online advertising plan across all programs- summer camp/adult program advertising in website listings.
Performs clerical tasks including but not limited to: handling incoming and outgoing PR and IT-related correspondence; preparing outgoing correspondence, designs and prepares bulletin boards and other displays; copies documents; completes various forms, reports, correspondence, lists, schedules, packets, or other documents.
Serves as Webmaster for www.gsmit.org including design, layout, and day-to-day maintenance, including coordinating updates and suggesting and implementing new technology. Assists with writing and posting content for the website. Researches and posts photos and graphics for the site.
Recommends and oversees the implementation of innovative technology systems and resources via the third-party technology service provider.
Develops and maintains information technology budget.
Oversees computers and computer networks, including Google Drive, evaluating needs and troubleshooting problems via third-party technology service providers.
Oversees installation of new hardware and software via the third-party technology service provider.
Coordinates staff training and support from Tremont and technology service provider for computer network, software, and cloud-based systems.
Bachelor’s degree and 1 – 3 years of business, public relations, or marketing experience or equivalent.
Desired: Experience with ad placement, negotiating rates, 2 years experience in a support role with proven communications skills or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Deadline to submit application: Accepting applications until the position is filled.